What Horus Signal looks like in practice
Three real B2B revenue motions. One system. Different execution.
Fintech selling to banks
Enterprise buyers care about trust, compliance, and vendor stability before product features.
TOP
Awareness → Familiarity
- Founder-led narrative on trust & compliance
- Presence in banking / fintech communities
- ICP-targeted paid exposure (always-on)
Signal outcome: Target accounts repeatedly see the brand in trusted contexts.
MIDDLE
Trust → Intent
- Retargeting based on real engagement
- Proof assets answering risk & compliance objections
- Competitive + "why now" context
Signal outcome: Buyers actively explore pricing, proof, and comparisons.
BOTTOM
Sales → Close
- Outreach triggered by engagement spikes
- Sales sequences aligned to content consumed
- ICP-specific landing pages & proof packs
Signal outcome: Sales reaches out when buyers already recognize the brand.
Result
Reduced vendor skepticism. Faster cycles. Higher close confidence.
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